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京東進軍醫藥流通,顛覆多級分銷!

陕西省快乐十分派彩电子走势图 www.gkvzj.com 2017-9-12 08:30| 發布者: 中藥材| 查看: 4870| 評論: 61

摘要: 繼順豐之后,京東高調殺入醫藥流通領域。近日,京東齊集全球三百多家藥企,發布了其在醫藥領域的最新計劃。▍社會物流入場迎重大機遇“目前無論是已發布的還是未發布的,醫藥流通政策為社會物流進入醫藥流通行業做貢 ...

繼順豐之后,京東高調殺入醫藥流通領域。

 

近日,京東齊集全球三百多家藥企,發布了其在醫藥領域的最新計劃。

社會物流入場迎重大機遇

 

“目前無論是已發布的還是未發布的,醫藥流通政策為社會物流進入醫藥流通行業做貢獻創造了機會,分銷和流通分離已經成為行業發展的必然趨勢?!敝泄揭┢笠倒芾硇岢N窀被岢づU鴕揭┝魍ǚ⒈砉鄣閎銜?。

 

2016年國務院發布的《國務院辦公廳關于促進醫藥產業健康發展的指導意見》就明確提出:充分發揮郵政企業、快遞企業的寄遞網絡優勢,提高基層和邊遠地區藥品供應保障能力。

 

長期以來,中國的醫藥物流行業有一個明顯的特點:分銷、物流一體化。

 

無論是九州通、國藥等醫藥巨頭,還是中小型的醫藥商業公司,都同時提供著兩種服務:一方面,通過分銷賺取差價;另一方面,通過物流、倉儲、配送收取服務費。

 

大企業是大而全,小企業是小而全,既做分銷也做物流,所以出現多、小、散、低的現狀?!?中國醫藥企業管理協會常務副會長牛正乾說。

 

隨著市場經濟進一步發展,醫藥行業發展進入高級階段,行業分工會走向細化,分工細化的結果就是醫藥分銷、物流逐步分離。

 

除政策鼓勵外,醫藥行業多、小、散、低的狀態也呼喚著更多社會資源入場,優化整個醫藥行業競爭格局。

 

京東入局顛覆傳統分銷模式

 

目前醫藥物流領域大致有三類物流服務提供商:


一、以順豐為代表的物流出身企業,以冷鏈配送為主,配送規模較少;


二、以國藥為代表的醫院配送企業。配送對象主要是二級以上醫院,配送網絡覆蓋不全;


三、是以九州通為代表的終端配送企業,配送對象主要是二級以下醫院、診所、和連鎖藥店。

 

京東,作為僅次于天貓的電商平臺,擁有其他物流提供商所不具備的平臺優勢。


即使在同類電商平臺之中,京東的三線以下城市、鄉鎮等零售終端配送能力,全國物流網絡都處于先進地位。

 

根據規劃,京東醫藥將上線自營藥品批發業務,通過與藥品工業企業達成采購合作,然后利用京東銷售團隊和倉儲、配送能力,為藥品制造企業提供直接觸及全國市場的平臺。

 

而對于零售藥房等終端客戶而言,它們不僅可以通過京東醫藥平臺與更多藥企直接對接,豐富進貨渠道,而且還能“貨比三家”,降低經營成本。

 

目前,國內藥企大部分都采用多級分銷模式,越是基層零售市場,層級越多,鋪貨周期越長,層層加價導致的成本越高,即使在這種情況下,有些偏遠市場,藥企仍然無法直接觸及。

 

而京東自營藥品批發業務則打破了這種分銷模式,無論處于市場的哪一層,都可以通過京東自營平臺直接實現藥品批發。

 

除把零售終端從層層加價的傳統分銷模式中解脫出來之外,B2B的電商模式還真正落實了帶量采購的合理價格歧視原則。

 

從原有的鏈條模式到一個中心的星狀模式,電商入局對于醫藥流通行業也許是一次真正的顛覆。

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